Once you know who you are focusing your company? efforts on other decisions come much easier- what to name your company and website, what the design of the site should look like, how to layout your site, etc. Say for instance your products are back-to-school items and the target audience is defined as males aged 13-22 in metropolitan areas. You would probably want a name that emphasizes the ?oolnessof your products and the way they?l make your customers stand out. Most likely the design of your site should be something flashy with graphics and lots to look at that catches the eye. The products themselves can be more technical in their description and the options fairly numerous. This site with all the same products would be very different if it was for mothers buying items for their children in the same age group. If you try to appeal to both of these crowds you are probably going to lose some of both audiences. Teenage males do not want to shop where their mothers would shop, and vice versa most mothers would not find the things that their teenage sons like appealing. Defining a target audience is crucial to the success of the business online. You must know who you are directing your marketing towards.

Ask yourself these questions:
What is your product?
Who will it serve and who will it appeal to?
How will the product be used?
How do I incorporate this into my online business?

Dotcomweavers will take these questions and more into account when we create an online marketing plan for your website.

Find success with us.