Expert web design starts with superior web development. Then it gets peppered with media to help convey information in a more interactive way. If a website is all text, it makes it kind of boring. Media and flash is used to make it more exciting. Most people would rather listen to and watch a video than read. With this in mind, your website needs to cater to what the majority of your customers will respond to: interactive media that conveys the information you wish to share.